Common Machine Productions came to GWAV in need of an identity for their growing video and web production company. In keeping with the inspiration behind its name, Common Machine wanted something that referenced the bygone era of gargantuan computer processors, but wouldn't feel dusty.
We developed a mark that harks back to the modernist iconography and logos of the '60s and '70s, while abstractly referencing the analog dials of old computers and recording equipment. The logo's concentric form and notched outer ring give it a sense of circular motion that can also be easily translated into a rotating, animated "bug" for branding video content.
Other Projects
8 Aug 2008
Promoting strong teeth and bones.
I am currently a little obsessed with posters. My recent poster find is Jason Munn at the Small Stakes.
Are you wondering what type of project management GWAV uses? I bet you are. You are. You ARE....
Oh how the simple and seemingly mundane can be flipped on its head...
Painter Adam Neate gives great insight into his creative process and the idea of letting go of your creations once you've made them...
A good friend of Groundwave brought our attention to an amazing new organization that's bringing about social change, called The Girl Effect. The design is lovely and the cause is quite simply...awesome.
Since flexible, scalable designs are what we're all about, we also offer a nifty proprietary email content management system called e-Me, which can help you easily (even breezily!) professionally code and deliver email campaigns without knowing a lick of HTML.
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We're a design firm based out of Brooklyn, NY. And simply put, we love creating beautiful, flexible designs. Whether we're working with you on a new identity, a website, or a mobile GUI, the goal is to build a living, breathing product.
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