We're a design firm based out of Brooklyn, NY. And simply put, we love creating beautiful, flexible, smart designs. Whether we're collaborating with you to design a new identity, a print catalog, or a website, we think strategically, with long-term value in mind — because an elegant design isn't just an end product, it's a plan of action.

Nicholas Feldman is the Creative Director and Principal of Groundwave Design Corp, which was born in 2001 at 8 pounds, 2 ounces, with a healthy head of hair. From his seat in the crow's nest, Nicholas coordinates (strategically, of course) a team of designers, developers, and consultants, depending on a project's needs.

The core of the Corp is...

Nicholas Feldman, the principal of GWAV, is our in-house renaissance man, with expertise in brand identity development, web design, and all things 3-D — from print to product to furniture design. Nick's uniquely broad background comes in quite handy for translating our online design endeavors to print and beyond, and vice versa.

Prior to launching GWAV, Nick acted as Creative Director for the NYC chapter of the Industrial Designers Society of America, where he was able to shift seamlessly between his love of graphic and industrial design, overseeing all web, print, and event production elements as well as designing the chapter's biannual magazine. During his work with IDSA, Nick also did graphic and production design as the Design Director for Motionlab, a video production boutique, collaborated with furniture designer Jeffrey Bernett, and freelanced for a range of clients.

Previously, in his hand-sketching, model-making days, Nick was a Product Designer for award-winning industrial design firm MyDesign Group in Long Island City, where he transitioned after a stint as Junior Designer at product design consultancy Ecco Design, whose clients included LG Electronics, Herman Miller, Gillette, HTC Electronics, and Bausch & Lomb. Nick graduated from the University of Michigan with a BFA in Industrial Design, and studied the history of art & architecture in Florence, Italy.

Jocelyn is a talented editor, a savvy content planner, and our personal design sommelier. In addition to acting as a creative consultant and project manager for GWAV, Jocelyn is a roving editorial consultant (clients have included PSFK, LVHRD, and JC Report) and freelance writer. Jocelyn's prior experience includes acting as Senior Managing Editor for music website ARTISTdirect in 2007, assisting the company with increasing their original editorial and improving content presentation. Prior to that, Jocelyn was the Global Managing Editor at Flavorpill for over three years, overseeing the publisher's 11 email magazines and website content, collaborating on the development of new editorial products, and managing a team of over 25 editors scattered around the world.

Jocelyn has also been the managing editor of Topic magazine's website, assisting the acclaimed independent publication in re-envisioning their online content. After graduating from Boston University with a BA in Literature & Film, she originally honed her online fluency working as a website builder and copyeditor at G2G productions, a web design firm. Prior to that, she gained entry into the publishing world as an editorial assistant at the MIT Press and an intern at the Houston alternative newsweekly, The Public News.

Justin Jewett is a co-founder of Rocket Society, our strategic production partner. While we at GWAV focus our attention on the design of your project, Rocket Society trains its magical coding powers on programming it, and — voila! — a great (and efficiently executed) solution is born. The 'Society specializes in all things web, which means html, css, javascript, php, flash, and custom solutions.

Justin has been involved with developing and implementing custom web presences for over 10 years, keeping abreast of emerging technology and honing his production and management skills. Justin engages those around him with a creative drive to understand both broad-stroke and fine-point details in as clear, direct, and efficient terms as possible. Unlike many an uncommunicative coder, Justin likes open lines of communication and can happily pow-wow with our clients' tech folk when necessary.