A good friend of Groundwave brought our attention to an amazing new organization that's bringing about social change. It's called The Girl Effect. The design is lovely and the cause is quite simply...incredible.
It's great to see design lend itself to such a noble cause and to do it in such a minimal and innovative way. The logo and the accessible typography are my favorites. We're chomping at the bit to do some design work that makes a difference.
A ground wave is one of the most resilient and reliable forms of communication. A low-frequency wave running along the contour of the earth, a ground wave's path is informed by the topography of the environment over which it travels while maintaining the integrity of the information it carries. At Groundwave Design Corp, we believe the design process must take a similar route.