Because it's so close to a company's heart, identity work often presents some of the biggest design challenges, but also the most rewarding solutions. Whether it's creating an original identity from scratch or reinventing an existing one, we start with the basics — getting to know you. All design springs from your purpose and passions — and maybe even your charming idiosyncrasies. In short, we love sussing out how to signify that which is uniquely you and present it to the larger world.
As much as people like to proclaim the death of print, tangible and tactile design still matters. Whether it's a business card or a billboard, we bring the same keen attention to all levels of print design, from concept to proof to production. And we work with a number of stellar print partners to ensure that all final products are up to snuff. Our love of print also means that we think seamlessly about online and offline design, creating artwork that scales across multiple mediums.
Though few folks give a second thought to hopping online these days, the web remains a very specific medium, with its own set of design parameters. It's part and parcel of our approach to design websites from (no pun intended) the ground up, ensuring that your core identity is being translated properly into the online medium — from overall look-and-feel*
to logo integration to the coding approach we choose.
What's more, we work with our clients to create simple and elegant solutions that can evolve over time. Our 360-degree, long-view approach means we're thinking about a lot of things simultaneously so you don't have to: everything from building an intuitive information architecture to creating easy ways to update your content to developing code that's tailored to increasing your site's search engine ranking. If words like "elegant," "robust," and "flexible" turn you on, we should talk.
Since our collective schooling spans industrial, graphic, web and even editorial design, we're a versatile bunch — which also means we're tapped into the art & design community on a lot of levels. So if you need assistance art directing a creative endeavor, or even something simpler, such as curating artwork for an ad campaign, we can coordinate the right creatives and facilitate the process.
We've worked closely with an array of companies whose core business is driven by email publishing, and in the process, we've developed an expertise in email newsletter design. As the web has matured, email newsletters have emerged as a powerful marketing and web traffic-driving tool, building brand awareness and updating users on new offerings. Drawing on our deep experience in this category, we can help you craft an email design that's clean, clear and concise — our bag of tricks also includes turning uber-short inbox attention spans into site traffic.
Because we believe in creating websites that can grow with you, developing custom-tailored CMS has naturally become a niche specialty for us. While some design firms might be comfortable presenting you with website code that's a black box to anyone but a web developer, we prefer — in instances where it serves the project — to create back-end support systems customized to your needs. The fact of the matter is, needs change — how you describe yourself, the services you offer, usually evolve over time. And we want to empower you to adapt your website accordingly. That's what a CMS can do.
A "Sent from my iPhone" sig can still seem a little snooty, but the truth is folks are accessing online information more and more via their mobile devices. Whether it's crafting a set of icons or designing a full mobile GUI (graphical user interface), we have the chops to shrinky-dink our design thinking to define mobile identities that work flexibly across a full spectrum of cell phone screens.