Common Machine Productions came to GWAV in need of an identity for their growing video and web production company. In keeping with the inspiration behind its name, Common Machine wanted something that referenced the bygone era of gargantuan computer processors, but wouldn't feel dusty.

We developed a mark that harks back to the modernist iconography and logos of the '60s and '70s, while abstractly referencing the analog dials of old computers and recording equipment. The logo's concentric form and notched outer ring give it a sense of circular motion that can also be easily translated into a rotating, animated "bug" for branding video content.