Common Machine Prod. Logo
Common Machine Prod. Business Cards
Common Machine Prod. Screen
25 Feb 2018
Common Machine Prod. Identity
Common Machine Productions came to GWAV in need of an identity for their growing video and web production company. In keeping with the inspiration behind its name, Common Machine wanted something that referenced the bygone era of gargantuan computer processors, but wouldn't feel dusty.

We developed a mark that harks back to the modernist iconography and logos of the '60s and '70s, while abstractly referencing the analog dials of old computers and recording equipment. The logo's concentric form and notched outer ring give it a sense of circular motion that can also be easily translated into a rotating, animated "bug" for branding video content.
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Brand Identity
What's a ground wave, anyway?
A ground wave is one of the most resilient and reliable forms of communication. A low-frequency wave running along the contour of the earth, a ground wave's path is informed by the topography of the environment over which it travels while maintaining the integrity of the information it carries. At Groundwave Design Corp, we believe the design process must take a similar route.
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