Duell Mgmt Systems, a property management company, called on GWAV to develop a complete brand identity system, including a logo, stationery, and sales brochure.

Playing off Manhattan's gridded street system, which contains Duell's many properties, we designed a logo that simultaneously suggests a city street intersection and a choice real estate property. The identity concept was then extended to the brochure — with the logo nesting in a Manhattan map graphic — as well as business cards and stationery.