Duell Logo
Duell Brochure Front
21 Nov 2017
Workin
Duell
Duell Mgmt Systems, a property management company, called on GWAV to develop a complete brand identity system, including a logo, stationery, and sales brochure.

Playing off Manhattan's gridded street system, which contains Duell's many properties, we designed a logo that simultaneously suggests a city street intersection and a choice real estate property. The identity concept was then extended to the brochure — with the logo nesting in a Manhattan map graphic — as well as business cards and stationery.
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Brand Identity
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What's a ground wave, anyway?
A ground wave is one of the most resilient and reliable forms of communication. A low-frequency wave running along the contour of the earth, a ground wave's path is informed by the topography of the environment over which it travels while maintaining the integrity of the information it carries. At Groundwave Design Corp, we believe the design process must take a similar route.
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