Maxim Hot 100 Projections
Maxim Hot 100 Branding
Wall Applique
Solid Gold Logo (used on sponored products)
Wall Applique Detail
Wall Applique Concept
22 Feb 2018
Maxim Hot 100 Branding
For their annual Hot 100 party, Maxim called on Groundwave to create themed branding for the event, as well as invitations and environmental artwork. The gauntlet that was thrown down? Bring the flavor of 1980s Miami, la Scarface, to Sunset Boulevard in LA.

Starting with the logo, we took inspiration from Ferrari Testarossas, slatted sunglasses, and tequila sunsets, in addition to Miami's ever-iconic palm trees. To play up the, well, player theme, we then translated this new identity into Tony Montana-style sunglasses, printed cases and hang tags that were shipped out as invites. Finally, we carried the concept over to outdoor projections and interior wall appliqués that offered the appropriate balance of beachside glamour and Solid Gold-sleaze.
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Brand Identity
Art Direction + Curation
What's a ground wave, anyway?
A ground wave is one of the most resilient and reliable forms of communication. A low-frequency wave running along the contour of the earth, a ground wave's path is informed by the topography of the environment over which it travels while maintaining the integrity of the information it carries. At Groundwave Design Corp, we believe the design process must take a similar route.
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