Logo Detail
22 Feb 2018
A Small World
A Small World is a social network for the jet-set crowd. As ASW's profile increased, the brand found that its current online incarnation did not reflect the luxe lifestyle of its members as well as it could. GWAV consulted with ASW to update its graphical identity and address usability issues across the site.

GWAV revamped the brand's globe logo as well as the website's general layout and functionality. To achieve a look that would resonate with ASW's discerning audience, we focused on developing an identity, color palette, and iconography that would convey a subtle sophistication and understated luxury.
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Brand Identity
Website Design
What's a ground wave, anyway?
A ground wave is one of the most resilient and reliable forms of communication. A low-frequency wave running along the contour of the earth, a ground wave's path is informed by the topography of the environment over which it travels while maintaining the integrity of the information it carries. At Groundwave Design Corp, we believe the design process must take a similar route.
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