25 Mar 2017
The goal of the Flavorpill Network Update was to create an email newsletter that integrated all of the company's sub-brands into one single, concise editorial update that would promote cross-pollination. In response, we created an image-rich mailer that utilized punchy colors and minimal text, encouraging readers to click through and discover the publications' full range of content. At the same time, we were careful to create a design that prominently integrated the individual pubs' identities so that the brands remained distinctive.
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