In a world that is now over-saturated with social networks, Moli came on the scene to help users manage all of their SNS identities—plus family and business profiles—in one place. Moli commissioned us to create a brand identity, business cards, and website concepts to give this new business a style all its own.

We had fun developing a variety of identity directions that clearly conveyed the complex concept that underpinned Moli's business. Ultimately, we created a logo that utilized a simple person symbol (an "i", and an individual at the same time) that could be broken out into related icons that represented the various ways Moli can connect your different online identities.