25 Apr 2017
Fashion media company JC Report wanted to revamp their weekly newsletter to focus on driving traffic to the website by making it more compact and flexible while incorporating richer imagery and a clean aesthetic.
We redesigned the mailer to be a more visual experience for its fashion-savvy audience, equally weighting imagery and text excerpts to entice readers to the site. We also coded the new template in a combination of CSS and HTML to enable JCR to change the color palette regularly.
View the mailer.
What's a ground wave, anyway?
A ground wave is one of the most resilient and reliable forms of communication. A low-frequency wave running along the contour of the earth, a ground wave's path is informed by the topography of the environment over which it travels while maintaining the integrity of the information it carries. At Groundwave Design Corp, we believe the design process must take a similar route.
3, 2, 1... Contact!
If you've got a nagging design need, we'd love to chat. It's not so web 3.0, but we dig actually meeting people - in the flesh.
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