Cultural publisher Flavorpill wanted to create a new kind of news publication — a short, weekly news synopsis targeted at a smart, youthful audience pressed for time, and perhaps unable to read the paper on a daily basis. We collaborated with them to build a graphic identity for the new pub and, subsequently, designed the email newsletter and companion website.
We designed a logotype and companion mark that are bold, bright, and authoritative, with a dash of street-wear chic to avoid any stuffiness. The mark can function as a bold stamp on business cards, T-shirts, or at the close of an article, while the logotype presides over the mailer and site with a comforting heft, punctuated by a spark of color.
In translating the new identity to the website and email newsletter, we took inspiration from tangible newspapers, using a gray and black color palette and a tear-sheet edge to honor the news heritage of Activate's weekly digital dispatches. Then, based on input from the Flavorpill editorial team, an original layout, with a unique take on photo integration and story source referencing, was developed for this new breed of newsletter.