Activate Alternate Mark
Activate Logo
Activate Site
Email Newsletter
29 May 2017
Workin
Activate
Cultural publisher Flavorpill wanted to create a new kind of news publication — a short, weekly news synopsis targeted at a smart, youthful audience pressed for time, and perhaps unable to read the paper on a daily basis. We collaborated with them to build a graphic identity for the new pub and, subsequently, designed the email newsletter and companion website.

We designed a logotype and companion mark that are bold, bright, and authoritative, with a dash of street-wear chic to avoid any stuffiness. The mark can function as a bold stamp on business cards, T-shirts, or at the close of an article, while the logotype presides over the mailer and site with a comforting heft, punctuated by a spark of color.

In translating the new identity to the website and email newsletter, we took inspiration from tangible newspapers, using a gray and black color palette and a tear-sheet edge to honor the news heritage of Activate's weekly digital dispatches. Then, based on input from the Flavorpill editorial team, an original layout, with a unique take on photo integration and story source referencing, was developed for this new breed of newsletter.

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Brand Identity
Website Design
Email Newsletters
Wavelength
What's a ground wave, anyway?
A ground wave is one of the most resilient and reliable forms of communication. A low-frequency wave running along the contour of the earth, a ground wave's path is informed by the topography of the environment over which it travels while maintaining the integrity of the information it carries. At Groundwave Design Corp, we believe the design process must take a similar route.
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