For a number of years, GWAV curated the weekly "covers" that would appear atop Flavorpill's city publications, highlighting the artwork of emerging designers. (It was this process, in fact, that sparked the idea for the Select Flavor
project.) The newsletters developed a following amongst designers, and Flavorpill wanted to develop a mailer that focused solely on the "designs," or covers.
We created an email that would highlight the various covers, as well as encompass a regular design-related feature story. Since showcasing the artwork was the end goal, we developed a simple design that foregrounded the artists' work while adding some attention-grabbing flourishes via brightly-colored elements.