Wolter! Logo
Business cards, front
Business cards, back
Coversheet
Letterhead
22 Nov 2017
Workin
Wolter Group Identity
The Wolter Group, a web and software development company with a passion for creating purposeful, easy-to-use products, came to us in need of a brand identity. The catch? The folks at Wolter felt that their name perhaps suggested a corporate entity while the organization's actual personality was much more laid-back and amiable.

To give the brand a more personal touch, we shortened the core name to just "Wolter" for logo purposes, giving it the first-name feel of a hail-and-hearty fellow. Then we rendered our new friend Wolter in a hyper-clean, custom black-and-white logotype that gains an edgy affability through the use of mixed case and the accent exclamation point. The decision to go with a type-only treatment and an open color scheme was also strategic: now, Wolter can easily pair their logo with a separately branded software product down the road.

For their business cards, we developed a secondary mark, using the stand-alone "W" in triplicate to create a Pop Art-ish pattern that also references the company's focus on the online space. On the front side, we replicated the name "Wolter" similarly in triplicate and with a bleed so that the cards interlock when laid out together. For a companion coversheet, we revisited the bleed technique, this time in a diagonal orientation that begins at the top of the page and re-appears at the bottom, creating a seamless visual experience as the viewer scrolls from page to page in a digital format.
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Brand Identity
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A ground wave is one of the most resilient and reliable forms of communication. A low-frequency wave running along the contour of the earth, a ground wave's path is informed by the topography of the environment over which it travels while maintaining the integrity of the information it carries. At Groundwave Design Corp, we believe the design process must take a similar route.
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