25 Mar 2017
The Wolter Group, a web and software development company with a passion for creating purposeful, easy-to-use products, came to us in need of a brand identity. The catch? The folks at Wolter felt that their name perhaps suggested a corporate entity while the organization's actual personality was much more laid-back and amiable.
To give the brand a more personal touch, we shortened the core name to just "Wolter" for logo purposes, giving it the first-name feel of a hail-and-hearty fellow. Then we rendered our new friend Wolter in a hyper-clean, custom black-and-white logotype that gains an edgy affability through the use of mixed case and the accent exclamation point. The decision to go with a type-only treatment and an open color scheme was also strategic: now, Wolter can easily pair their logo with a separately branded software product down the road.
For their business cards, we developed a secondary mark, using the stand-alone "W" in triplicate to create a Pop Art-ish pattern that also references the company's focus on the online space. On the front side, we replicated the name "Wolter" similarly in triplicate and with a bleed so that the cards interlock when laid out together. For a companion coversheet, we revisited the bleed technique, this time in a diagonal orientation that begins at the top of the page and re-appears at the bottom, creating a seamless visual experience as the viewer scrolls from page to page in a digital format.
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