ModelCamp is an exclusive, weeklong program for promising teens that want to learn the ropes from modeling industry insiders. As such, the website design needed to target a young female audience. To achieve a fresh-yet-sophisticated look, we developed a subtly girlish color palette, complemented by bold typographical accents.

A primary task of the site is to drive and collect camp applicants, so GWAV hooked up the submission form to a custom-tailored back-end system that allows the MC staff to easily organize and track submissions. When an aspiring model is approved (or, sadly, rejected), the system automatically feeds their data into a bespoke email that is deployed to the applicant.

www.model-camp.com